The Berkeley Group announced today that it has tapped UK real estate brokerage firm Chestertons for the marketing and sales of its products in mainland China, particularly its collection of luxury developments located near some of London's top universities. The move allows Berkeley, the UK's premier residential developer, to take advantage of Chestertons' expertise in promoting international projects to each of the local markets it serves.
The announcement is a continuation of the years-long collaboration between the two British companies covering areas like the UK, Middle-east, West Africa, Southeast Asia, and East Asia.
The Berkeley Group first entered the Chinese market in 2013 with the launch of its marketing suite in Beijing and has since maintained a presence in the country through a series of limited partnerships with local estate agents. But a partnership with Chestertons, through its International Residential Developments (IRD) Division, is viewed as a clear upgrade with the estate agent having shown the ability to establish local offices and thrive in top Asian property markets like Dubai, Singapore, Seoul, and Shanghai -to date, Chestertons has over 120 office locations on five continents worldwide.
Just in June of this year, Chestertons played an integral role in several of Berkeley's highly-successful promotional campaigns such as the 'London University Collection' in Nigeria; and the phase 2 launch of Victory Pier, a luxury riverside development project, in the Middle East. It also helped re-launch the Royal Arsenal Riverside project in Singapore in May of this year.
"Chestertons is proud to represent the UK's foremost residential developer around the globe, but especially in China," said Martin Ashkuri, Director of Chestertons IRD. "Chinese investors have been some of the most enthusiastic buyers of London properties averaging more than $1.1 billion each quarter in the five years leading up to January 2018."
"Additionally, we found that many of the overseas buyers of London properties are looking to either occupy it themselves or are putting their children in them while they study in the UK after which they will then flip for profit in the future -both of which fit perfectly with some of Berkeley's product lines," Mr. Ashkuri added.
Chestertons and the Berkeley Group have both said they will be holding several promotional events in various parts of the country in the near future; for more details, interested parties may email firstname.lastname@example.org.